Brand positioning takes time — half a day to be precise

"Brand positioning." The term stimulates a variety of unpleasant thoughts.

"It's going to take a really long time."
"It's going to be impossible."
"There goes that Bentley I wanted."

Well cheer up, friend. Brand development doesn't have to be that way. In fact, with the right process and people to run it, you can get to the core of your brand — your intrinsic greatness, in about a half–a–day.

"No cumbersome branding process?"
"No mind–numbing focus groups?"
"No corporate overdrafts?"

Nope.

Why? Because it doesn't have to be hard.

The answers are already in the heads of the handful of people who know the company best. You know the big "aha" about your brand. But you never talk about it. You're too busy making what you make and selling what you sell.

But the answer is there. You just need the right people to come along with the right way to get it out into the open and express it in a way that's sharp, to the point, easy to understand and completely jargon–free. The perfect brand essence.

What's the benefit?

Well, speed for one. And if time is money, less time is less money right? Marketing ROI out the wazoo. The other benefit of speed is that the top people can actually afford the time to get involved. Look, they're the ones who started this thing — they know why it's great. You have to have them in the room. But traditional branding timelines cause the CEO to run the other way, toward more pressing matters. Of course, the catch–22 is that there really is no more pressing matter than understanding the simple brand truth. Then, suddenly, everything takes less time. Everyone gets it — and the company can make and sell more.

So, you want to see how we do it? Drop me a line kreedy@leereedy.com.

Oh and the cost? More Lexus than Bentley.