How to increase marketing ROI:

By using offline media to help people easily find your brand online

There's an interesting movement afoot in the way savvy marketers are using their offline media to drive customers to their websites. Now that all the simple, memorable URL's are gone and companies must settle for long or confusing web addresses, smart brands are replacing their printed URL addresses on posters, print ads, TV commercials and other offline media with something new: Search boxes filled with recommended search terms.

The trend has taken hold in Japan in a big way and is beginning to trickle over into other countries, including the UK, Israel and just recently in the United States. People have become more versed in online searches, and this trend plays naturally into the way they're seeking information on the Internet. Pay attention to how often you type a specific web address into your browser versus searching in Google, even for those sites you visit daily or weekly. Our bet is that you most often use Google to find exactly what you want.

Of course, the whole movement banks on your brand's website being search engine optimized for the key terms you want to own — making the importance of pairing SEO with this new offline media strategy a powerful combination in increasing marketing ROI. Want to talk more about how to succeed Internet marketing? Send me a note: kreedy@leereedy.com.