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strategic thinking

07.21.08 How to position your brand for success: By creating a blog people love

07.21.08 How to successfully position your brand: By getting intimate with your audience

06.26.08 How to cut costs on a new product launch without cutting corners: Pursuing the best product innovation ideas

06.26.08 Attacking your brand's audience from a grassroots level: ROI – one person at a time

06.26.08 Brand positioning takes time — half a day to be precise

06.01.08 Saving time, energy and money on marketing: By selecting the best marketing agency to meet your needs

06.01.08 How to position a brand for success: By creating brand standards you can actually use

06.01.08 How to successfully launch a product or service: By turning a great idea into a moneymaker through marketing

06.01.08 Turning an old product into a new product launch

06.01.08 How to increase marketing ROI: By creating ultra effective direct mail

06.01.08 How to increase marketing ROI: By using offline media to help people easily find your brand online

06.01.08 How to increase marketing ROI: By creating a user-generated content campaign that actually works

06.01.08 How to increase marketing ROI: By leveraging your sales team to create an effective sales platform

06.01.08 How to increase marketing ROI: By closing the sale with direct mail

06.01.08 How to increase marketing ROI: By leading your prospects into action

06.01.08 Saving time, energy and money on marketing: By selecting the best marketing agency to meet your needs

06.01.08 How to sell a company? First build a brand.

06.01.08 How to get your product into the retailer of your dreams: By creating absolute brand consistency

06.01.08 How to position a brand for success: By creating brand standards you can actually use

06.01.08 How to position a brand for success: By spending less to know more

case studies

06.26.08 Activate™ Drinks:
A case study on effective grassroots marketing

06.26.08 American Standard:
A solid brand in need of standards to match

06.26.08 AIGA Heart Art:
Giving a cause with a heart, a brain

06.26.08 Covidien LigaSure Device Launch:
10 Years to Invent, 3 Weeks to Brand

06.26.08 Spectro
Harnessing the power of free media

06.01.08 Atkins Nutritionals
Brand launch — or more accurately, relaunch

06.01.08 Naked Juice
To PepsiCo we go

06.01.08 Activate Drinks
Successfully launching a new beverage with marketing

06.01.08 Stratus Rewards
Owning a niche through a new product launch

06.01.08 Tucker Advisory Group
Giving an unknown a brand name

06.01.08 Hunter Douglas NewStyle Hybrid Shutters
The perfect window for a new product launch

06.01.08 Atkins Nutritionals
Brand launch — or more accurately, relaunch

06.01.08 401(k) Squared
Increasing Marketing ROI with Killer Direct Mail

06.01.08 Vision Graphics
Putting consumers to work for your brand

06.01.08 Circle of Friends
Branding their way into premier salons across the country

06.01.08 StorageTek
Making a brand clearer, simpler and more believable

06.01.08 Naked Juice
Quenching the thirst of the masses through branding

06.01.08 Naked Juice
To PepsiCo we go