our unique process

Every company, product, service and person owns a set of adjectives or brand attributes. Clear Vision is a unique method of quickly collecting these attributes as they relate to your brand so they can be focused into a simple, clear, true brand essence.

why is it necessary?

Under the pressure of competition, we believe many companies today rely on "spin" to attract customers and sell product. We also believe that truly great companies are far better served (and better serve their customers) by finding the one thing that makes them great and basing all communications on that simple truth. Clear Vision is designed to uncover your greatness and establish a single focus for developing simple, clear, compelling communications that resonate with your audience.

how does it work?

The Clear Vision discovery workshop is really simple – we collectively create lists of adjectives and phrases. There are no breakout groups. We do it all right here, together. We're looking for common threads – and these often result from contradictions within the answers. So think and answer fast. Build on what others say or dispute an answer if you like. It's all fuel for the fire.

what comes of it?

We've designed this exercise to be a quick and lively way to collect raw material. And while some practitioners of this sort of exercise expect the session to end with the collective "aha," we think that's unrealistic. So we'll take all the answers back with us and create what we call the Clear Vision report.

who should participate?

The answers are already in the heads of the handful of people who know the company best. Those are the people who should be there. The benefit of the process only taking a few hours is that the top people can actually afford the time to get involved. And once we've discovered the simple brand truth, suddenly, everything takes less time. Everyone gets it – and the company can make and sell more.