Atkins

Atkins and his revolutionary diet changed the world. While 44% of adults today have made his philosophy a lifestyle by limiting their carbohydrate intake, however, they've forgotten about Atkins. LeeReedy was hired to make people remember in a way that's unique, ownable and powerful. Within two weeks of beginning work on the account, we solidified positioning, developed advertising, received buy–in from the client and began implementing the campaign.