Naked

In late 2005, Naked Juice had a base of core users, but the company felt it was time to take their all-natural juices to the masses. To assist in the charge, LeeReedy was hired to create a more mainstream, visually enticing brand. After affecting nearly every tactical touch point, Naked Juice's sales were up 38 percent over a six-month period, attracting serious attention from investors, including PepsiCo, which purchased the company in late 2006.
Read the Naked Juice Brand Strategy Case Study